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The Guardian - AU
The Guardian - AU
Business
Jonathan Barrett Senior business reporter

Woolworths profits hit as cost-of-living squeeze pushes Australians to cheaper products

Woolworths says customers are seeking out specials across key categories of groceries, which is eroding the chain’s margins.
Woolworths says customers are seeking out specials across key categories of groceries, which is eroding the chain’s margins. Photograph: Jaimi Joy/Reuters

Australia’s biggest supermarket chain, Woolworths, has warned its profits have been hit as cost-of-living pressures weigh on buying decisions, prompting shoppers to opt for cheaper products.

The supermarket giant disclosed on Wednesday that sales growth had slowed in October after shoppers sought out items with “deeper specials”, sparking an immediate slide in its share price.

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