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The Guardian - AU
The Guardian - AU
Business
Jonathan Barrett Business editor

Woolworths is cutting prices from Wednesday. Expect more supermarket competition – but not an all-out price war

Woolworths Coles Amanda Bardwell Australia
A shopping trolley in a supermarket
Woolworths will cut prices on 400 products from Wednesday to win over customers and has pledged to keep the new prices until at least 2026. Photograph: Sam Mooy/AAP

Woolworths is cutting prices on hundreds of products from Wednesday, raising hopes the supermarket sector is entering a new period of intensifying competition, colloquially known as a price war.

But after a bruising period for the supermarket sector, marked by allegations of price-gouging during a cost-of-living crisis, shoppers may be sceptical of seeing any relief.

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