As chief marketing officer of AMC Networks, Kim Granito must seamlessly oversee multiple disparate brands under one overall umbrella. AMC is focused on premier franchise scripted originals like The Walking Dead and the Anne Rice universe, while streaming service Acorn TV offers international dramas. Then there are anime streaming service Hidive and horror, thriller and supernatural streaming service Shudder, which each have their own sets of fans.
“There’s not a one-size-fits-all audience,“ Granito said. “Each brand is highly nuanced and very specifically tailored to the audience and their behaviors.
