Apple's genius has always been delivering products that people need – even if they don’t know it – in the most simplified manner possible. And although the iPhone 16's Camera Control is an undeniably exciting development for iPhone photographers, I’m worried Apple is in danger of overcomplicating what made the best iPhone for photography so darn compelling in the first place. Simplicity.
To illustrate my point, let's head right back to 2007, the year Rhianna's Umbrella refused to budge from the top of the charts, Halo 3 and Call of Duty 4: Modern Warfare occupied teenagers for hundreds of hours, and the Colts became the first – and only – AFC South team to win the Super Bowl.
