Since launching her Australian label Aje in 2008, Co-Founder and Creative Director Edwina Forest has built a global fashion brand with a very loyal customer. The brand's signature aesthetic that encapsulates the Australian way of life, mixing city living with a relaxed coastal sensibility has resulted in 15 years of growth and success. As part of our Women Who Win series, I caught up with Edwina to ask what her biggest challenges have been growing an independent fashion label, balancing creativity with commercial demands and the importance of celebrating successes along the way.
