Two women have been caught on camera fighting inside the world's biggest Primark, before falling to the floor.
Shocked shoppers watched on as the pair scrap, grabbing at each others clothes and whacking shopping bags at each other.
One of the women can be seen tackling the other to the floor before the camera pans round to see the pair as they exchanged blows.
The footage, which has since been shared across social media, is believed to have been filmed on Friday, July 8 inside the retailer's flagship store in Birmingham.
The High Street shop, which is spread over five floors, is the biggest of the high street retailer's 365 stores across Europe and the US, spanning 160,000 square feet.
The High Street shop, which is spread over five floors, is the biggest of the high street retailer's 365 stores across Europe and the US, spanning 160,000 square feet.
It features water fountains, charging points and recycling areas plus three themed restaurants, a beauty salon and a lab where shoppers can customise their t-shirts.
The clip received thousands of comments, likes and shares, with some viewers wanting to know what caused the argument in the first place.
It is not clear what caused the incident but West Midlands Police say they didn't receive any reports of incidents at the shop.
A Primark spokesman said: “We are aware of an incident that took place between two customers in our store on Friday.
"The incident was dealt with swiftly by store management and store security."