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Ali Bowes, Senior Lecturer in Sociology of Sport, Nottingham Trent University

Women's World Cup: what still needs to be done to improve the lot of elite female footballers

The Fifa Women’s World Cup is just 32 years old and on its eighth official edition, while the men’s competition began 93 years ago and has enjoyed 22 tournaments.

After the success of the 2019 WWC in France, the women’s competition has progressed to new heights for 2023 in Australia and New Zealand. There are more teams than ever competing, in front of the biggest TV audiences, with each player to be paid directly, guaranteeing prize money for the first time.

It’s fair to assume that this Women’s World Cup is probably the most significant women’s sporting event in history, although this won’t be the last time we hear that phrase. The trajectory of women’s sport is continually rising – and arguably there has never been a better time to be involved in sport as a woman.

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