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The Conversation
The Conversation
Politics
Ylva Rodny-Gumede, Professor of Journalism in the Department of Journalism, Film and Television, University of Johannesburg

Women's voices are missing in the media – including them could generate billions in income

Women are severely underrepresented in editorial leadership and in news coverage. Stefan Heunis/Getty Images

How can the news media represent women’s voices better? The answer might be in a recent report, “From outrage to opportunity: How to include the missing perspectives of women of all colors in news leadership and coverage”.

The report was written by Luba Kassova, the award-winning evidence-based storyteller, and commissioned by the Bill & Melinda Gates Foundation. It is based on extensive research in South Africa, Kenya, Nigeria, India, the UK and the US. The report discusses gender parity in news leadership and production, as well as news coverage.

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