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Women's Sports Viewership And Revenue On The Rise

Caitlin Clark Iowa's Caitlin Clark drives past Wisconsin's Sania Copeland during the first half of a women's NCAA college basketball game Sunday, Dec. 10, 2023, in Madison, Wis. (AP Photo/Morry Gash)

WNBA rookie Katelyn Clark had a tough home debut, scoring only 9 points in a 102-66 loss to the New York Liberty. Despite the on-court defeat, Clark's debut game drew in a record-breaking 2.1 million viewers, making it the most-watched WNBA game in over 2 decades, surpassing even a competing NHL Stanley Cup playoff game.

Women's sports are experiencing a surge in popularity, with viewership and revenue on the rise. Major media companies are now eager to capitalize on this trend, recognizing the potential of women's sports. The Ion Network is set to air Friday night WNBA games and will host the first dedicated WNBA weekly studio show, aiming to make the games more visible to fans.

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