LOS ANGELES — Major TV networks over the years have dedicated billions of dollars and premium air time to men's sports while largely neglecting the competitions of female athletes.
Now, shifting cultural attitudes and changes in TV consumption patterns have created an opening for an independent Los Angeles studio and women's sports leagues to put a bigger spotlight on female athletes and their achievements.
This summer, L.A.-based Fast Studios plans to launch the Women's Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field.
