Women’s sport has long battled for equal visibility in the media spotlight. But social media has become a powerful tool for sportswomen and women’s sport to control their narratives and connect directly with fans.
This has sparked debate among communication experts about whether men’s and women’s teams within the same sport, or even the same club or international side, should have separate social media accounts.
England Rugby is the latest team to split the social media accounts of their men’s and women’s teams. Earlier this year, the governing body established dedicated Instagram and X (formerly Twitter) accounts for the Red Roses, the national women’s teams.
