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WEKU
WEKU
Vanessa Romo

Women's NCAA championship TV ratings crush the men's competition

An average of about 18.7 million viewers tuned in to watch the South Carolina Gamecocks triumph over the Iowa Hawkeyes in the 2024 NCAA Women's Basketball National Championship on Sunday. (Morry Gash/AP)

The University of South Carolina wasn't the only winner of the NCAA women's basketball tournament. The television networks carrying the game were, too – with a record-setting number of viewers tuning in to watch the championship on Sunday.

The final game, between South Carolina's Gamecocks and the University of Iowa's Hawkeyes, averaged about 18.7 million viewers and peaked at a whopping 24 million combined on ESPN and ABC, making it the first time in history that a women's final has drawn a larger TV audience than the men's, according to ESPN.

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