Indian Premier League, the country's top cricket competition, is preparing to roll out a women's league as organizers seek ways to make the third most-watched sporting event bigger, more profitable and diverse.
Board of Control for Cricket in India is the sport's governing body and conducts the wildly-popular men's edition of IPL, broadcast rights for which are set to be fought over by media giants including The Walt Disney Co. and Amazon.com Inc. The BCCI wants to auction broadcast rights for the women-only games and its six league teams by early next year, its head Jay Shah told Bloomberg News in an interview in Mumbai.
