A London fashion brand inspired by street style, social media and pop culture is to launch a branch at the Metrocentre in February.
Womenswear company Vanilla will be bringing north its two labels, showcasing its trademark sense of fun and style, when its store opens its doors at the Gateshead shopping centre. The labels Blue Vanilla and - aimed at younger tendsetters - Pink Vanilla are set to boost the current mix of fashion outlets there which include Zara, River Island and Next.
Vanilla will open nearby, in the former home of JD Sports in the Metrocentre's upper Red Mall and opposite Footlocker. And the company sees the Gateshead centre as the perfect site for the clothing range.
