International Women's Day (IWD) is a time to celebrate the social, economic, cultural, and political successes of women across the globe. Unfortunately, it has also become an opportunity for brands to hop on the bandwagon of corporate feminism. From pinkwashing to performative branding, IWD has largely become a marketing opportunity, rather than a celebration of women, but all hope may not be lost. Fixing the IWD branding issue isn't as easy as shifting your marketing approach – it's a matter that feeds into the very structure of the industry. To discover more, I caught up with Sunny Bonnell, co-founder and CEO of Motto®and author of Rare Breed, to discuss how brands can create more authentic and purposeful campaigns that stretch beyond IWD.
