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Fortune
Fortune
Alex Scimecca, Amanda Gerut

Women battle efforts to sideline them from health care and the AI revolution

Mary Barra (Credit: Photograph by Kristy Walker/Fortune)

Day 3 of Fortune's Most Powerful Women Summit featured a lineup of entrepreneurs and other heavy hitters who are hacking to bits the hurdles facing women at work and home, along with the challenges of being a young adult.

As more teen girls experiment with their appearance after observing trends—some of them unrealistic—on TikTok, for instance, Sephora North America CEO Artemis Patrick said the company is eyeing the creation of more age-appropriate skincare, reported Fortune's Alexa Mikhail.

“We’re not comfortable putting young kids selling retinol in our window,” she said, referencing an instance where they changed a brand’s model who felt too young for the product. 

050 FORTUNE Most Powerful Women 2024 October 16th, 2024 Laguna Niguel, CA, USA 9:05 – 9:25 AM THE NEW BEAUTY STANDARD Earlier this year, longtime Sephora executive Artemis Patrick took over as the company’s North America CEO, continuing the global brand’s evolution as the retail landscape continues to change. We hear from the new CEO about retail and beauty trends, brand building in the age of TikTok, and how her unique upbringing helped to shape her as a leader. Artemis Patrick, President and CEO, North America, Sephora Interviewer: Michal Lev-Ram, Fortune Photograph by Kristy Walker/Fortune

Indeed, inspiration is extending beyond adapting businesses to meet the needs of young adults. Christy Turlington Burns founded Every Mother Counts after she suffered a hemorrhage following the birth of her daughter 21 years ago. Now, Burns is working to advocate for women who need medical care following the reversal of Roe v. Wade. There is an expectation that there will be an increase in maternal mortality, particularly for Black women, Burns said on Wednesday.

“Motherhood is the final fight for gender equality,” explained Reshma Saujani, founder of Moms First and Girls Who Code.

051 FORTUNE Most Powerful Women 2024 October 16th, 2024 Laguna Niguel, CA, USA 9:25 – 9:50 AM THE ECONOMIC IMPACT OF MOTHERHOOD For workplaces to work for women, childcare and paid leave have to be a priority. Parents are paying more for childcare than their mortgage , highlighting a critical economic issue. Advocacy efforts focus on the financial burdens of childcare, the importance of continuity of care, and the connections to maternal health, mental health, and reproductive rights.We’ll hear about the work being done and the long road ahead to achieve meaningful change. Reshma Saujani, Founder and CEO, Moms First; Founder, Girls Who Code Christy Turlington Burns, Founder and President, Every Mother Counts Moderator: Jennifer Fields, Fortune Photograph by Kristy Walker/Fortune

Other women are fighting—and winning—the battle against efforts to trample funding focused on women in the venture capital realm. Fearless Fund CEO Arian Simone and Hello Alice president and cofounder Elizabeth Gore both faced off with conservative groups that argued their funding of Black-owned businesses was discriminatory. With the lawsuits now in the rearview, both women are back at—and they've now got each other as allies.

“We found each other, which was pretty special, through this,” said Gore, who added that the two also share a common like for the same cocktail.

FEARLESS FIGHT These two founders didn’t know each other well—until they both got sued by conservative legal activists following the fall of affirmative action. With the cases behind them, they reflect on lessons learned and how other businesses can prepare.   Elizabeth Gore, Co-founder and President, Hello Alice   Arian Simone, Founding Partner and CEO, Fearless Fund Moderator: Emma Hinchliffe, Fortune 

And women are calling out tech that doesn't recognize them—literally.

Kathi Vidal, the undersecretary of commerce for intellectual property and director of the U.S. Patent and Trademark Office, flagged a flaw in Tesla cars, reported Fortune's Jenn Brice. The vehicle’s onboard screen insists that every nearby pedestrian is a man. 

“My relationship with Elon is more of a personal nature,” Vidal said when asked about the billionaire CEO of Tesla. Vidal drives a Tesla Model S Plaid, which she notes she bought because she wanted an electric car.

“When I drive, and I see a voluptuous woman walk across the street, Elon depicts her as a tall white man,” Vidal said at the event in Laguna Niguel, Calif. “Really, the AI recognizes everybody as tall white men,” she added. Vidal has since ordered a Tesla Roadster, but she gave Musk a personal warning: “Elon, if you’re listening, I’m going to withdraw my money if you don’t change that,” she said. 

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