While the creative industry has arguably made steps toward becoming a more inclusive environment, a particular talent drain still exists that nobody is talking about. The quiet disappearance of highly experienced mid-level women in the creative sphere has been ongoing for years, and while they may not realise it, businesses are losing as a result. That's where Alice Sheriff comes in.
As co-founder and managing director of Black Rabbit London, Alice is actively challenging the rigid structure of the industry, curating a business model that retains and re-engages female talent. Her firsthand experience working with big brands like Calvin Klein, Lacoste and Diesel illuminated how traditional structures push out some of the industry’s most valuable talent, proving that the issue is not just a cultural or moral conversation, but a commercial one too.
