This is the moment a woman with a phobia of custard climbed into a bath of the 'yellow stuff' on live television after overcoming her fear - and has even got a tattoo which says "custard lady".
Just last month, Michelle, from Manchester, called in to get help with her custard fear and asked resident This Morning therapists The Speakmans for advice to combat her fear and promised, if they helped her, she would get a bath in it.
As she gagged on live television unable to even say the word, it left presenters Rochelle and Phil in hysterics with Phil later apologising.