A woman who is obsessed with perfumes created designer dog fragrances "to allow pets to have that VIP treatment too".
Veterinary nurse and groomer, Katy Rehm, 41, from Formby, Liverpool, has more than 20 perfumes at home, and now so does her dog, five-year-old German pointer, Storm.
From Barc Jacobs to Savage Diog and Dog in a Million, Katy has had fun coming up with 20 playful scents and names just like their human counterparts.
They smell so good, owners are even spritzing them on their own skin.
"I love a perfume and I just thought 'why can't my dog smell like me?" Katy told the Mirror Online.
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In 2015, Katy was working as a dog groomer when she noticed a gap in the market.
"Finishing fragrances are the final touch to a professional groom and I realised there wasn't many exciting smells out there," she said.
She began creating designer dog pawfumes that matched some of the most popular perfumes worn by humans, including Opuppium Noir and John Paw.
"I tested them out on salon customers and they loved them," Katy said.
Entrepreneur Katy now runs The Pawfume Shop entirely by herself and is "completely overwhelmed" by its success.
"I didn't think it would go this far, it just took off. There's nothing else out there like it and it's done amazing," she said.
The Pawfume Shop has been to Crufts, PATS, DogFest and Bark in the Park, and this year, it managed to sell 2,500 bottles at Crufts 2022 - including a double sell-out of the newest product, Savage Diog.
"It sold out on Friday at 2pm so we had to get more shipped because it was so popular," Katy explained. "I'm now getting hounded because it's not on the website."
Katy has also just updated the collection with matching shampoos and miniature gift sets.
She sells online to owners, groomers, pet shops and boutiques across the UK, Europe and The Netherlands, and will soon be expanding to the USA and South America.
The pawfumes contain aloe vera and chamomile oil and can last up to three days.
"They are made from cosmetic-grade ingredients and have alcohol in so they evaporate off the dog's fur and don't sink into the skin," Katy explained.
"I take care to ensure all products are formulated to the highest standards in the UK and that they are safe for our four-legged friends."
You can find The Pawfume Shop on its website and Facebook page.
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