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Benzinga
Benzinga
Business
Triveni Kothapalli

Wolverine Expands Jordan Davis Partnership With Bold Lifestyle Collection

Jordan Davis Wolverine WWW NYSE Wolverine World Wide JHVEPhoto
Wolverine World Wide-Photo by JHVEPhoto via Shutterstock (1)

Wolverine, a division of Wolverine World Wide, Inc. (NYSE:WWW), announced Wednesday it is strengthening its foothold in the lifestyle market through an expanded partnership with award-winning country singer Jordan Davis.

The collaboration, unveiled Wednesday, launches a limited-edition footwear and apparel line designed to merge the company's heritage in durable workwear with modern versatility.

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