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Liverpool Echo
Liverpool Echo
National
Conor Gogarty & Dan Haygarth

'Wolf of Wall Street' firm above Poundland 'didn't pay staff for 15-hour shifts'

Former employees at a firm founded in Liverpool claim they worked 15-hour shifts, often without pay, and have described the company as “cult-like”.

Sales company Generation was founded in Liverpool and later based in Cardiff, but was said to have retained a "sister office” in Merseyside. A number of former employees have told our sister title WalesOnline about negative experiences working for the firm.

Scenes that unfolded each morning in Generation's office above a Cardiff Poundland have been likened to "something out of the Wolf of Wall Street", from claims of blaring dance music to intense swear-filled pep talks. The words "cult-like" and "dystopian" were frequently mentioned by former workers, who said their mental health suffered from their time at Generation.

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