In many industries, we see brands become so synonymous with a product category that the model name becomes the de facto name for the category as a whole. Hoover is the colloquial name for a vacuum cleaner; Rizla for a cigarette paper. Even iPad as terminology for a tablet.
Wolf isn't quite at that level just yet, but the brand is certainly making in-roads. When you think of the best watch winders out there, chances are you picture a Wolf model.
