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Tom’s Guide
Tom’s Guide
Technology
Malcolm McMillan

WOLED vs QD-OLED vs MLA: How to decipher OLED TV marketing

Sony Bravia XR A95K OLED in living room

OLED TVs are a great option if you’re looking to pick up one of the best TVs on the market. Their ability to completely turn off their pixels and subpixels gives them an edge over QLED TVs when it comes to representing true blacks and excellent contrast. They've often fallen short when it comes to brightness, but because they can turn pixels completely off, they actually don’t need to hit the same peak brightness levels as traditional LED-LCD TVs.

But there are a lot of buzzwords when it comes to the OLED TV market. WOLED, QD-OLED and MLA OLED are probably common acronyms to you if you’ve been shopping for an OLED TV recently, and unless you are constantly reading up on the latest TV news (and if you are, kudos to you!) it can be easy to get confused by all these marketing terms.

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