Good morning.
For a few glorious months in my early twenties, I occasionally got to ride on the back of a Harley-Davidson Fat Boy. My roommate Don owned it and would sometimes drive me to a Toronto biker bar to have drinks with his boyfriend, who also owned a Fat Boy. From that limited experience, I presumed Harley embraced diversity.
On Monday, Harley-Davidson posted a statement on X to tell the world that it’s backing away from policies like “supplier diversity spend goals” to “better align” with its customers. “Saddened” by the backlash initiated by activist Robbie Starbuck who has pushed Harley, John Deere, and Tractor Supply to ditch DEI initiatives in recent weeks, it capitulated.
