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International Business Times UK
International Business Times UK
Danielle Summer

'Woke Go Broke' Movement Gets Stronger As Lowe's Joins List Of US Companies Axing DEI Policies

Lowe's, the prominent American home improvement retailer, has recently joined a growing list of companies stepping back from their diversity, equity, and inclusion (DEI) initiatives. This shift is emblematic of the rising momentum behind the "Woke Go Broke" movement, which criticizes and challenges DEI policies in corporate America.

Lowe's Adjusts DEI Strategy

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