What does the WNBA need to see in the next couple of years? Bigger, better corporate partnerships. More lucrative media-rights deals. Major steps forward in merchandising and marketing. Along with all that, improvements in how players are compensated, treated and prioritized. In other words, all those things a league that too often has been overlooked can’t really thrive without.
In a sense, it’s same old, same old for the league, which marked its 25th anniversary in 2021. But the WNBA believes it has some momentum, with certain markets — Chicago being one of them — connecting encouragingly with the women’s game and many players eagerly using what seems to be, leaguewide, an expanding public platform.
