Despite the recent explosion of the popularity of the WNBA, led by stars including Caitlin Clark, the league is hemorrhaging money, with losses expected to rise to up to $50m this year, according to a report.
Popular players such as Clark, Angel Reese and Sue Bird, have all earned individual sponsorship deals off the back of their successes, though the WNBA still lags far behind other major US sports leagues in terms of revenue.
