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TechRadar
Ritoban Mukherjee

Wix AI vs Hostinger AI Builder

Wix and hostinger logo in black against yellow background .

AI website builders like Wix AI and Hostinger AI Builder can make it extremely easy to code, design, and publish websites and web applications without technical knowledge. But with so many different factors to consider, which is the best for you? 

Let’s compare Wix AI with Hostiner AI Builder to see which one emerges on top as the best AI website builder. We’ll compare key features, ease of use, customer support, pricing, and more.

Wix AI vs Hostinger AI Builder: Overview

AI website builders like Wix AI and Hostinger AI Builder are transforming website creation by enabling users to build professional sites using AI-powered technologies like machine learning (ML), optical character recognition (OCR), and natural language processing (NLP). 

Both tools use artificial intelligence to streamline the design process, with key features like auto-generated layout combinations, intelligent design recommendations, and the ability to generate custom code snippets. But they have a few key differences.

What is Wix AI? 

Wix AI is an AI-powered website builder that creates personalized websites based on user responses to questions. It offers tailored design suggestions, content optimization, and SEO recommendations. Wix AI integrates with other Wix AI tools for logo creation, copywriting, and more. You can discover more about the full Wix platform in our Wix review

What is Hostinger AI Builder?

Hostinger AI Builder generates unique website layouts, content, and images after users provide a name, website type, and short description. It offers an AI Writer for content creation, an AI Heatmap to analyze visitor behavior, and an AI Logo Maker. Hostinger's AI focuses on quickly automating website creation for beginners, but has a few limitations compared to Wix. Learn more about Hostinger’s offering in our Hostinger website builder review

Wix AI vs Hostinger AI Builder: Key features

Wix AI and Hostinger AI Builder both leverage artificial intelligence to simplify website creation, but they differ in the specific features and capabilities they provide.

Wix AI stands out for its highly intuitive interface and extensive design flexibility. Its drag-and-drop editor enables users to easily customize every aspect of their site's appearance to match their vision. Wix provides access to over 900 professionally designed templates across various industries, with numerous apps and integrations for SEO, social media, ecommerce, marketing and more.

Where it really shines, however, is Wix AI’s intelligent design assistant that lets you tweak and customize specific sections of the website with AI-generated containers. This unlocks powerful customization while still retaining the benefits of AI to speed up website design.

Wix uses a chatbot to help guide you through the questions you need to answer to build your site.  (Image credit: Wix)

Wix also automatically optimizes all sites for mobile and provides built-in SEO tools. Other notable Wix features include a logo maker, booking and scheduling solutions, email marketing tools, and an extensive knowledge base.

Hostinger AI Builder, while also beginner-friendly, focuses more heavily on its AI-powered tools. It can generate a basic site layout, content, color schemes and stock images based on a short user description of their website. While this allows launching a starter site in minutes, the design customization options are more limited compared to Wix.

Hostinger stands out in its breadth of its AI tools, many of which are geared towards content creation. It offers an AI Writer to generate SEO-friendly copy, an AI Logo Maker, an AI Heatmap to analyze visitor behavior, and an AI Image Generator. For blogging, Hostinger's AI can help create full posts on a topic with defined tone and length.

However, Hostinger provides fewer built-in business and marketing features compared to Wix. It lacks a dedicated app market, email marketing tools, and some of the booking and scheduling functionality that Wix includes. Hostinger's strength is its affordability, with plans starting much lower than Wix.

Wix AI vs Hostinger AI Builder: Ease of use

When it comes to ease of use, Wix AI focuses on streamlined website design for advanced users. Hostinger AI Builder, by comparison, is the more beginner-friendly tool, even though it also comes with some advanced heatmapping and content creation tools.

Wix AI stands out for its highly intuitive onboarding process. New users are guided through a series of questions about their business, design preferences, and required features. Based on these inputs, Wix AI generates a personalized website layout complete with relevant content and images. This streamlined setup allows users to create a professional-looking website in minutes, with minimal effort required on their part.

In contrast, Hostinger AI Builder takes a slightly different approach. While it also generates a basic website based on user input, the initial setup process is more straightforward, requiring only a brand name, website type, and a short description. This simplicity may appeal to users who want to get started quickly, but it also means that the generated website may require more manual customization to fully align with the user's vision.

When it comes to first-time use and ongoing maintenance, both platforms offer drag-and-drop editing interfaces that make it easy to customize and update website elements. However, Wix AI provides a more comprehensive set of design options and features, allowing users to fine-tune their website's appearance and functionality as much as they like. Hostinger AI Builder, while more user-friendly, may have limited customization options in comparison.

Wix AI vs Hostinger AI Builder: Customer support

Wix AI is well-known for its comprehensive and responsive customer support. The platform offers a variety of support channels, including 24/7 phone support, email support, and an extensive knowledge base with articles, tutorials, and videos. 

Users consistently praise Wix's support team for their quick response times, knowledgeability, and willingness to go above and beyond to resolve issues. Many reviews on platforms like Capterra and G2 highlight the helpfulness and professionalism of Wix's support agents, with users appreciating the personalized assistance they receive.

Hostinger AI Builder also provides customer support through various channels, including live chat, email, and a knowledge base. While users generally report positive experiences with Hostinger's support team, some reviews suggest that response times can be slower compared to Wix, particularly during peak hours. 

However, Hostinger AI Builder stands out by offering an active community forum, which allows users to seek help from and interact with other users of the platform. A peer-to-peer support network provides additional cushioning for users looking for immediate assistance, helping them find resolutions quickly without burdening the support team.

Wix AI vs Hostinger AI Builder: Pricing

Wix offers flexibility with 4 plans to pick from. (Image credit: Wix)

Wix AI offers four main pricing points. The Light plan starts at $17/month, providing basic features suitable for small websites. Core, at $29/month, includes basic ecommerce capabilities. The Business plan priced at $36/month offers standard ecommerce features and more storage. The most comprehensive plan, Business Elite, costs $159/month and includes advanced ecommerce functionalities, unlimited storage, and extensive marketing tools. Wix also provides a free plan with limited features and a 14-day free trial for its premium plans.

Hostinger keeps things simple with just two plans.  (Image credit: Hostinger)

In contrast, Hostinger AI Builder is known for its affordability. The Premium Website Builder plan starts at just $2.99 per month (introductory rate), offering essential features and a free domain for one year. For users looking to sell online, the Business Website Builder plan is available at $3.99 per month (introductory rate), which includes ecommerce capabilities, AI tools for content and image generation, and no transaction fees on sales. Hostinger does not offer a free plan but provides a 30-day free trial, allowing users to explore the platform's features without upfront costs.

While Hostinger's plans are more budget-friendly than Wix, they may lack some of the advanced features and customization options available in the latter’s higher-tier plans.

Wix AI vs Hostinger AI Builder: Final verdict

At the end of the day, Wix AI and Hostinger AI Builder are both compelling options for small businesses and working professionals looking for an AI-powered no-code development tool. 

However, Wix presents the more well-rounded option, with advanced design customization and better layout options compared to Hostinger. Hostinger, on the other hand, is a better choice for those looking for a cost-effective solution that gets the basics right, even if at the cost of some more advanced customization and integration options.

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