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Benzinga
Benzinga
Entertainment
Chris Katje

Without 'The Apprentice' There Would Be No President Trump: New Book Details How Reality TV Helped Him Win In 2016

In her newly released book, “Confidence Man: The Making of Donald Trump and the Breaking of America," author Maggie Haberman recalls how the reality TV show “The Apprentice” helped shape the way voters saw former President Donald Trump.

What Happened: Haberman, a Pulitzer Prize-winning journalist and a White House correspondent for The New York Times, talked to a middle-aged male voter in 2016 who said they were voting for Trump because they “watched him run his business.”

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