HARTFORD, Conn. — When Adama Sanogo started working with Championship Labs, a class within UConn’s Werth Institute for Entrepreneurship and Innovation that helps student-athletes with navigating name, image and likeness opportunities, he had to start building his own personal brand.
“What do you care about? What do you love?” David Noble, Director of the Werth Institute, posed.
For Sanogo, the answers came easy.