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International Business Times
International Business Times
Business
Thomas URBAIN

With Outburst, Musk Puts X's Survival In The Balance

Elon Musk X United States Twitter Inc. Jasmine Enberg Insider Intelligence
Even after Elon Musk gutted the staff by two-thirds, X, formerly Twitter, still has around 2,000 employees, and incurs substantial fixed costs like data servers and real estate (Credit: AFP)

Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control.

"If somebody's gonna try to blackmail me with advertising, go fuck yourself," a visibly furious Musk told an interviewer in New York in front of an audience of the US business elite this week.

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