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Fortune
Fortune
Marco Quiroz-Gutierrez

With NFTs, the only constant has been change. How full-time artists are navigating the chaos

The QQL: Analogs art exhibit at Pace (Credit: Marco Quiroz-Gutierrez/Fortune)

The minute you step into the Pace Gallery’s location on west 25th Street in New York City, its large glass doors and gleaming white walls immediately convey an aura of exclusivity.

Not long ago, the fine art world embodied by Pace didn’t include NFT artists or many of the up-and-comers who’ve since made a name for themselves with the blockchain-based tech. Yet, until April 22, as part of its Web3 hub Pace Verso, the gallery is hosting an exhibition by Tyler Hobbs, one of the top-selling NFT artists and the creator of Fidenza, a series of 999 flowing generative artworks composed of multi-colored blocks, which each go for a minimum of about $115,000 on OpenSea.

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