Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Economic Times
The Economic Times
Technology

With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs

When Apple's new desktop computers start shipping Tuesday, the company's executives will make an unusual pitch to corporate buyers: They are cheaper than renting data centers.

Apple's upgraded Mac Minis and Mac Studios which can cost nearly $20,000 and handle AI tasks locally will go head-to-head against new desktop machines that Nvidia and PC makers are rolling out, expected to be the focus of a Microsoft Windows event in San Francisco next month.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.