As luxury launches increasingly move into the ₹5 crore+ segment, M3M and Smartworld are putting the spotlight back on buyers with a ₹3 crore budget, with choices across locations, projects and lifestyles.
In the Gurgaon market, dominated by homes worth 5 crore Rupees and more, buyers with a smaller budget are often asked to compromise on one aspect or another.
3 Crore Rupees is in no way a small budget, yet even people with this budget have to compromise, sometimes with the location, amenities, or development. In some cases, such buyers are simply asked to stretch their budget, if they refuse to compromise.
Buyers spending that kind of money, however, should not have to settle. They should have the power to choose. And that is exactly what the “Homes Under 3 Cr. Fest” aims to offer.
What is this Fest about? M3M and Smartworld are attempting to flip the equation, in favour of buyers with this kind of budget, with their “Homes Under 3 Cr. Fest” , bringing together multiple residential options below ₹3 crore across some of Gurgaon’s prime residential corridors, Golf Course Extension Road, Southern Peripheral Road (SPR) and off Dwarka Expressway.
The two-day event, scheduled forSeptember 26 and 27 at M3M Gallery 77, Sector 77, Gurugram , is built around a simple proposition:What if 3 crore Rupees didn’t mean compromise but choice?
The 3 Crore Rupees Opportunity in Gurgaon’s Luxury Boom:
Gurgaon’s housing market has moved sharply upmarket.
As 5 crore Rupees plus homes increasingly dominate the luxury conversation, there remains a sizeable and highly aspirational pool of buyers with 2 to 3 crore Rupees to spend and expectations to match.
