Regardless of who plays in it, the first annual Pop-Tarts College Bowl game is going to make a marketing impact.
The game, formerly known as the Cheez-It Bowl until the sponsorship changed, will see a Pop-Tart-shaped mascot roaming the stadium during the game, interacting with fans, and, undoubtedly, mugging for the camera whenever it can. At the end of the game, though, the mascot will disappear and the winning player will, well, eat it.
