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Fortune

Chris Morris

Wine industry grapples with being something only boomers like as younger consumers have 'mindshare of wine half that of their elders'

United States Silicon Valley Bank Napa

Man pouring wine for females and males in vineyard. (Credit: Getty Images)

A recent report shows the wine industry is grappling with a generational issue as boomers love the stuff but younger consumers aren't as interested.

The wine industry has a customer problem. It’s chasing the wrong customers.

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