Tour operator Jet2holidays has become the official partner of hit ITV2 dating show Love Island through a link with its Vibe brand. by partnering with reality dating show Love Island. Viewers will have six chances to win a pair of tickets live final in Majorca, alongside a holiday with young adults holiday brand Vibe.
The tour operator will run a summer campaign for the duration of the eight-week show, which includes competitions, television and digital advertising, product placements and social media content. Vibe has 160 hotels ranging from two to five-star in 50 resorts, and can be booked with the 22kg baggage allowance and £60 deposits offers by other Jet2holidays.
An exclusive in-show competition means that one lucky winner can win their own VIBE holiday with up to five friends, worth up to £6,000. The lucky winner will also land themselves an incredible £50,000 in cash.
Steve Heapy, chief executive of Jet2holidays, said he was pleased to be partnering with “one of the most talked about shows of the summer”.
He said: “Our Jet2holidays brand partnership with Love Island has been enormously successful in previous years so we are thrilled to be announcing Vibe by Jet2holidays as the official travel partner of the show this year. Thanks to a host of activities and exclusive competitions, we will be enjoying fantastic engagement with a key audience right throughout the series, meaning customers can really love their summer vibe with us.”
The Islanders, including the winners and finalists, will also return to the UK with the award-winning airline Jet2.com.
Jason Spencer, business development director for ITV, said: “We’ve worked with Jet2holidays before with great results and we’re excited once again to have them couple up with Love Island this summer to showcase their products and inspire customers to have their own amazing summer experiences.”
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