Mia Zelu, a glamorous figure who turned heads at Wimbledon 2025, isn't a model, influencer or celebrity. She isn't even human. On 10 July, it emerged that Zelu is a fully AI-generated character whose digital presence attracted over 150,000 followers and even caught the attention of a professional athlete.
The account, which posted striking courtside images from the All-England Lawn Tennis Club, depicted a young woman living the high life at Britain's most prestigious tennis tournament. In reality, those glossy images were fabricated by an artificial intelligence platform designed to mimic online influencer behaviour, and the strategy proved effective.
