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The Guardian - UK
The Guardian - UK
Sport
Paul MacInnes

Wimbledon hoping big data will improve fan experience

Wimbledon is hoping to keep fans engaged by offering detailed AI-powered stats.
Wimbledon is hoping to keep fans engaged by offering detailed AI-powered stats. Photograph: Adam Davy/PA Images

Wimbledon is turning to big data to help improve fans’ tennis knowledge, after discovering even ticket holders at the Championships were not aware of most of the players in the game.

Crowds at this year’s tournament – expected to return to sold-out levels with easing of coronavirus restrictions – are to be exposed to more facts and figures organisers hope will help get them “closer to the sport”. AI-powered stats will seek to better explain the strengths and weaknesses in players’ games but also predict upsets and rising stars, with data built in part from trawling newspaper headlines.

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