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Wimbledon and IBM Introduce New AI-Powered Fan Experiences and Modernized Digital Platforms for The Championships 2026

IBM Wimbledon Championships Tennis the All England Lawn Tennis Club NYSE Today All England Club

WIMBLEDON, June 22, 2026 /PRNewswire/ -- The All England Lawn Tennis Club and IBM (NYSE: IBM) today announced new and enhanced digital fan features coming to The Championships, Wimbledon in 2026. The watsonx AI-powered capabilities are available on the Wimbledon app and wimbledon.com, which have been fully modernised and redesigned to provide a seamless and personalised experience to millions of global tennis fans during The Championships. Pairing fan-facing innovation with operational transformation, IBM and the All England Club are creating a digital foundation to deeply engage the next generation of tennis fans.

IBM and Wimbledon

New AI Features Bring the Match to Life for Global Fans
The all-new Key Moments tool builds on the popular live Likelihood to Win feature, which continuously calculates each player's probability of victory based on a comprehensive, AI-powered analysis of current and historical statistics, expert opinion and match momentum. Key Moments provides additional, richer information, explaining which plays influence the direction of a match and why.

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