
The Williams Formula 1 team has launched a new merchandise collection centred on the now-viral ‘Sparkles’ sticker that Carlos Sainz received from a fan ahead of the Azerbaijan Grand Prix. With some of the collection already sold out, the team has confirmed that a portion of the proceeds from the sales will go to the family of the fan, Thea.
Sainz and his team-mate Alex Albon responded to fan questions in a social media video posted on 13 September. One young fan named Thea asked the Spanish driver if she should name her toy unicorn Sparkles or Sprinkles and if he would put a unicorn sticker on his helmet for the rest of the year, something he agreed to.