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William Shatner had 'tremendous' reservations about pun-filled Super Bowl ad

William Shatner Super Bowl Kellogg
William Shatner stars in a new Raisin Bran commercial

William Shatner had "tremendous" reservations about poking fun at his name in a new advertising campaign.

The 94-year-old actor appears in a new commercial for Kellogg's Raisin Bran - which debuted during the Super Bowl broadcast on Sunday (08.02.26) - in which he teleports into various scenes to give out the cereal and is referred to repeatedly as 'Will Shat', a play on his surname sounding like the past-tense version of an expletive, highlighting the digestive benefits of the high-fibre breakfast food.

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