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Fortune
Fortune
Jeff John Roberts

Will traditional finance beat crypto firms at their own game?

(Credit: Michael M. Santiago—Getty Images)

Who is going to emerge as the big dog of crypto? Ever since the collapse of FTX last fall, the favorites have been market leader Binance and long-time incumbent Coinbase. Now, though, there's a chance both companies will fall short and the crypto crown will instead go to one of the new players backed by the likes of Charles Schwab, Fidelity, Citadel, and others in traditional finance.

That's the case put forth by a new Financial Times report that claims deep-pocketed institutional investors are still very interested in crypto, but that they will prefer to do business with new corporate consortiums like EDX Markets or Zodia (backed by the U.K.'s Standard Chartered), or brands like Fidelity that are building out their in-house crypto infrastructure.

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