Move over, clothing hauls and unboxing videos: the growing phenomenon of videos offering unexpected, quirky or, on occasion, surprisingly practical ways of styling the clothes you already own are taking off.
A Gen Z take on “make do and mend”, these styling hack videos have blown up in 2023, taking social media by storm. On TikTok, the hashtag #fashionhacks has more than 17.4bn views, and #stylinghacks has 1.2bn. Stylists’ tips and tricks often involve reimagining an item of clothing so that it is worn upside down or back to front. Almost anything, it turns out, can be worn as a top – so long as you’re not fussed about having sleeves.
