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Evening Standard
Evening Standard
Lifestyle
Amy Francombe

Will the viral success of the ‘Who TF Did I Marry’ TikTok saga usher in a new age of social media?

This month something unthinkable happened online. An app that famously killed this generation’s attention span by promoting 15 second, hyper-stimulating content delivered an eight hour-long saga to the world’s For You Page — with practically everyone tuning into Reesa Teesa’s 50-part TV-worthy drama. 

Despite each video in the “Who TF Did I Marry” being 10 minutes long nearly every one of them has been viewed to completion over a million times. So too have (shorter) posts of people performing mundane tasks totally enthralled by the epic in the background. And even those scared by the hours-long commitment are devouring five-minute recap videos by obsessive fans. 

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