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Fortune
Fortune
Greg McKenna

Will Tesla's robotaxi reveal be more style or substance?

Elon Musk purses his lips (Credit: Chris J. Ratcliffe—Bloomberg/Getty Images)

Elon Musk’s product reveals rarely, if ever, skimp on style. Investors are hope Tesla’s long-awaited robotaxi unveiling on Thursday night at the Warner Bros. studio in Los Angeles will also deliver on substance. You can forgive Morningstar’s Seth Goldstein, an equity strategist and chair of the firm’s electric vehicle committee, for being a bit wary.

At Tesla’s “AI day” three years ago, Musk famously stepped aside to reveal the company’s prototype for a humanoid robot — a dancer sporting a skin-tight bodysuit. (In all fairness, a real version of the “Optimus” robot danced while walking on stage the next year.)

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