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The Guardian - UK

Entertainment

Catherine Shoard

Will Smith’s popularity saw ‘very significant and precipitous decline’ after Oscars slap

Will Smith Jada Pinkett Smith Chris Rock United States

Will Smith’s post-Oscars apology. — Will Smith’s post-Oscars apology. Photograph: Will Smith/YOUTUBE/Reuters

The popularity of the actor Will Smith saw a dramatic decline following his assault on Chris Rock earlier this year, a new survey suggests.

According to data provided to industry magazine Variety by Q Scores – a widely recognised quantifier of star power and appeal – Smith’s ratings were significantly impacted by his slapping Rock live on TV during the Oscars ceremony earlier this year.

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