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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Larry Bohannan, Palm Springs Desert Sun

Will pay-to-play TV deal make Saudi Arabian-backed LIV Golf more accessible and acceptable for fans?

Chances are the only people who give much thought about the LPGA having to pay for television time are hard-core LPGA supporters who want television networks to pay the LPGA for broadcast rights.

Most fans just turn on the television set and watch the women play, not giving a thought to the fact they are watching a time buy event. It is up to the LPGA to make money from commercials they sell and sponsors they find. That’s not true of all LPGA events and the number of time buys gets a little smaller every year, but that is how the LPGA has been seen on television for years and years.

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