Founded in the early nineties by Miuccia Prada, Miu Miu — the eclectic, subversive, sibling to the Prada brand — has become synonymous with irreverent femininity and intellectual playfulness, taking girlish — some may say prim — archetypes such as pleats, bows, Peter Pan collars, and micro-minis and reworking them with wit, irony and an avant-garde edge.
The brand first entered the olfactory world in 2015, its debut Eau de Parfum penned by master perfumer Daniela Roche Andrier, landing on beauty editor desks in an irresistible sky-blue quilted bottle, mimicking the brand’s signature matelassé leather.
