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TechRadar
TechRadar
Mark Wilson

Will ITV still be free? The massive Sky-ITV deal explained — and what it means for your favorite TV shows

Sky ITVX Peter Ingram Tom Harrington ITV Studios Ampere Analysis United Kingdom
A Sky logo next to an ITVX logo on a phone.
  • ITV is selling its media and entertainment divisions to Sky
  • The £1.6 billion deal is a massive shake-up for UK television
  • Analysts say viewers could expect Sky and ITV's offerings to merge in future

The UK's TV landscape just changed in a big way, with ITV announcing that it's agreed to sell its media and entertainment business to Sky in a massive £1.6 billion deal.

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